Etico provides a range of products and services focused on increasing an organization’s operational efficiency, productivity, and evidence-based decision-making capacity, through the use of automation, analytics, and artificial intelligence (AI) to leverage data assets. We refer to these synergistic components as the “3 A’s”: Automation, Analytics, Artificial Intelligence (AI). Etico’s 3 A’s approach to providing data solutions for improving organizational effectiveness also aligns with addressing challenges related to so-called “Big Data”, as defined by the “5 V’s’: Volume, Velocity, Variety, Veracity, Value.